the medium is the message

everything has a message. Everything that is used has a sub-context and the sub-context has a sub-context and so on. The idea that a word or a point of view or lighting can give a message without say a word, is the main idea that the author is trying to get across. The entire reading rest of the reading is examples of how a medium can be use to portray a message. Honestly this was not very interesting, the author could have talked more about the concept of materials and methods and less about who used them. There was just too much history filler to allow me to learn something from the reading. The main idea of the paper was clearly portrayed in the first page and a half.